Vivendi • March 2026
Vivendi was a significant detractor in March and has been a thorn in our side since last summer. The shares topped out in late July 2025 and have subsequently declined -50%, as the NAV has declined -38% and the discount has gone from 36% to 49% (a return of -20%). As we discussed in the November 2025 newsletter, the proximate cause of the widening discount was a court ruling in favour of Vincent Bollore, thereby largely eliminating the chance of him being forced to buy Vivendi minorities out in the near-term. Since this point however, there has also been considerable pain on the NAV side of the equation, as UMG shares have de-rated to a record low valuation and share price.
As we described in the July 2025 newsletter, since IPO, UMG has performed poorly as a stock in both absolute terms but particularly in relative terms – where its market cap has gone from parity with that of Spotify to c.1/3rd. Whilst growth has exceeded expectations, there has been considerable debate and disappointment around margins, free cash flow and capital allocation, with a further distraction of Bollore and a perceived overhang.
The full year results, published in March, in many ways encapsulated this, with much stronger than anticipated revenue growth, offset by weaker margins, and €404m of Royalty Advances and €280m of catalogue investments. We do not believe management have done a good job of explaining capital allocation (particularly with regard to Advances – which we view as more akin to growth capex), and nor always done a good job at allocating capital itself (particularly with regard to catalogue
investments – which we believe should be the preserve of more specialist vehicles with more suitable structures and costs of capital).
Whilst we have sympathy for the bears’ grievances and believe the company could be run in a much more shareholder friendly manner, we believe investors have become too despondent, with – at the end of March 2026 – the shares trading at c.13x 2026e earnings net of the stake in Spotify. We believe this value to simply be too cheap given UMG’s structural position in the music value chain and the attractive tailwinds from the re-monetisation of music.
It would appear others agree. In late March the company launched an inaugural €500m buyback programme; and in early April Bill Ackman/Pershing Square (“PS”) launched a proposed offer for the company at an ostensible +78% premium, by way of a proposed merger with Pershing Square SPARC Holdings, a blank cheque acquisition company.
The offer consists of 1) €5.05 per share of cash (equivalent to c.30% prior close price); and 2) 0.77 NYSE-listed New UMG shares – which PS “value” at €25. This latter value is predicated on New UMG trading at 25x 2027e EPS post accretion of cancelling 17% of shares outstanding as part of the proposed transaction. To state the obvious, the offer value is higher/lower if one assumes a higher/lower target PE multiple and as such, a certain degree of scepticism as to the value of this largely paper offer – as is reflected in UMG shares languishing <€20. Alternatively, investors can elect a cash offer of €22.
What happens next comes down to Bollore, who through Bollore SE and Vivendi controls c.28% of UMG. He is notoriously difficult to predict, and we will refrain from attempting to do so. Rather, what we can say, is that the Pershing Square proposal highlights UMG’s deep undervaluation and the significant self-help measures the company has at its disposal to unlock and create shareholder value.
Vivendi has been a bruising investment but not one we would consider to be a mistake. When a stock is becoming demonstrably cheaper in discount terms and the NAV fundamentals are solid, whilst also becoming cheaper, one can afford to be patient. Exactly what happens next is hard to predict, but Vivendi at close to a 50% discount and UMG deeply undervalued, the ingredients for attractive long-term returns are in place. The most obvious risk, from the perspective of Vivendi shareholders, would be for Bollore to accept a €22 offer and retain or re-invest capital within Vivendi, however such a scenario seems reasonably well discounted in the price.